Abstract
Communicating about invasive species is a complicated task, and word choice matters. Along with technical terms, metaphors and illustrative language fundamentally underpin effective science communication. The figurative language we use to discuss invasive species can be as important as the technical jargon—in many ways, it shapes stakeholder perceptions as much as scientific fact. Species naming conventions are likewise complex. Some species’ common names reinforce xenophobic concepts or contain racial slurs, complicating attempts at diverse, equitable, and inclusive science communication. Despite these issues, there have been limited national efforts to develop better, more inclusive guidelines for invasive species communication. In this article, we introduce ongoing developments in the rhetoric surrounding invasive species—and how Sea Grant can help change language and public opinion when communicating about biological invasions.