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Does risk preference matter to consumers’ willingness to pay for functional food: Evidence from lab experiments using the eye-tracking technology

Shihang Zhen; Xianli Xia; Luchen Huang; Yihan Cao; Hanliang Fu; Yanjun Ren
Food Quality and Preference · Vol. 119 · pp. 105197 · 2024
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Bibliographic Information

JournalFood Quality and Preference
PublisherElsevier
Publication Date2024-10-01
Publication Year2024
Volume119
Pages105197
Document TypeJournal Article
eISSN0950-3293
DOI10.1016/j.foodqual.2024.105197
SubjectAgricultural and Biological Sciences

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NARA Access Coverage1988-01-01~Current
Journal Homepagehttps://www.sciencedirect.com/science/journal/09503293
Publisher PageOpen Publisher Page
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