Abstract
The Great Barrier Reef ( GBR ) is an iconic coral reef system extending over 2000 km along the north‐east coast of Australia. Global recognition of its Outstanding Universal Value resulted in the listing of the 348 000 km 2 GBR World Heritage Area ( WHA ) by UNESCO in 1981. Despite various levels of national and international protection, the condition of GBR ecosystems has deteriorated over the past decades, with land‐based pollution from the adjacent catchments being a major and ongoing cause for this decline. To reduce land‐based pollution, the Australian and Queensland Governments have implemented a range of policy initiatives since 2003. Here, we evaluate the effectiveness of existing initiatives to reduce discharge of land‐based pollutants into the waters of the GBR . We conclude that recent efforts in the GBR catchments to reduce land‐based pollution are unlikely to be sufficient to protect the GBR ecosystems from declining water quality within the aspired time frames. To support management decisions for desired ecological outcomes for the GBR WHA , we identify potential improvements to current policies and incentives, as well as potential changes to current agricultural land use, based on overseas experiences and Australia's unique potential. The experience in the GBR may provide useful guidance for the management of other marine ecosystems, as reducing land‐based pollution by better managing agricultural sources is a challenge for coastal communities around the world.