Journal Article
A Social Marketing Approach to Landowner Education
C. Benjamin Tyson; Stephen H. Broderick; Leslie B. Snyder
Journal of Forestry · Vol. 96, Issue 2 · pp. 34-40 · 1998
Abstract
This article identifies factors that influence the intentions of nonindustrial private forest owners to prepare forest stewardship plans, based on survey research conducted in south central Connecticut. Social marketing principles guided research procedures. Findings allow construction of a casual model that diagrams forest owners' motivations to do forest stewardship planning. Social marketing also helps researchers segment the population so that a communications strategy to reach priority audiences can be developed.
Bibliographic Information
| Journal | Journal of Forestry |
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| Publisher | Springer |
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| Publication Date | 1998-02-01 |
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| Publication Year | 1998 |
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| Volume | 96 |
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| Issue | 2 |
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| Pages | 34-40 |
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| Document Type | Journal Article |
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| Print ISSN | 0022-1201 |
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| eISSN | 1938-3746 |
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| DOI | 10.1093/jof/96.2.34 |
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