Abstract
A study of nonindustrial private forest land-owners in Utah and Indiana -- states with different ownership characteristics and numbers -- reveals that direct, simple, flexible educational methods like newsletters and personal assistance are preferred over work-shops and high-tech methods. Landowners with large parcels tend to know more about forestry, but the increasing fragmentation of forestland and the diversity of forest land-owners mean that foresters must fit the message to new and different audiences. Because timber production is not important to many landowners, stewardship programs should address the benefits that people do derive from their land.