Improving figures for climate change communications: Insights from interviews with international policymakers and practitioners

Abstract

Nearly 200 governments rely on the Intergovernmental Panel on Climate Change (IPCC) for scientific assessments of climate change. IPCC figures are important for conveying key findings, but can be difficult for policymakers and practitioners to understand. Best practices in graph design, summarized in the IPCC’s visual style guide, recommend conducting interviews with members of the target audience before finalizing figures. Therefore, we interviewed 20 policy makers and practitioners from different countries about three figures drafted for the second order draft of the summary for policymakers associated with IPCC’s Working Group III Sixth Assessment Report. Half were frequent users and half were occasional users of climate science, but similar comments emerged from both groups. The figures received a median rating of 3, on a scale from 1 (= not easy at all to understand) to 5 (= very easy to understand). Showing the caption did not always improve these ratings. Overall, two types of recommendations emerged. First, participants suggested focusing each figure on one key message for policymakers, and removing irrelevant details. For IPCC authors, this involves making hard choices about what to show in the figure and what to leave for the text. Additionally, participants suggested straightforward fixes such as using clear titles, labels, and captions that support the key message. Based on our findings, we present recommendations for the design of climate change figures, and examples of revised figures. These recommendations should be useful for the next round of IPCC reports, and for other organizations that communicate about climate science with policymakers and practitioners.

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