Abstract
This study aims to explore how to optimize the cooperative electronic commerce model in a sustainable ecological environment to meet the needs of consumers while maximizing social and economic benefits. The empirical research method is adopted, which mainly includes a literature review, case analysis, and questionnaire. Firstly, through a literature review, this study introduces and analyses the concept of sustainable ecological environment and the development and optimization direction of cooperative electronic commerce model in detail, providing a theoretical basis and thought guidance for subsequent research. Secondly, this study selects several representative cooperative electronic commerce platforms for case analysis. It explores their operation mode, product characteristics, service quality, and social benefits to summarize the experience and lessons of optimizing cooperative electronic commerce model. Finally, a questionnaire is designed to sample the consumers of cooperative electronic commerce. By analysing the results of questionnaire, the following conclusions are drawn. (1) 54.3% of respondents said they had used the cooperative electronic commerce model, with agricultural products purchasing (23.5%) and community service (18.9%) using it more frequently. (2) The cognition level of sustainable development was high overall, with 62.6% believing that it was essential for the future. (3) A multiple linear regression model explored the relationship between using the cooperative electronic commerce model and sustainable development cognition. The results reveal that adopting cooperative electronic commerce model has a significant positive impact on the cognition of sustainable development, which indicates that the promotion and use of this model can promote cognition and practice of sustainable development.