Abstract
Summary Extended producer responsibility (EPR) regulations are now in effect in 27 European Union member states and are applicable to up to 100 million tonnes of waste packaging, batteries, automobiles, and electrical and electronic products annually. This article investigates the implementation of EPR through a case study of European Recycling Platform (ERP) UK Ltd., the UK arm of one of the largest producer responsibility organizations (PROs) in Europe, recycling more than 1.5 million tonnes of waste electrical and electronic equipment to date. Previous research is extremely limited on the detailed operations of PROs. This case is presented as an example illustrating typical operational challenges PROs face in implementing EPR, such as how PROs gain an understanding of the waste management infrastructure and legislation in each country, collect sufficient volumes of waste using cost‐effective arrangements, and maintain uninterrupted collection, treatment, and recycling services. The case study provides new insights and context on the practical implementation of EPR regulations relevant for both policy makers and researchers.