The 2025 Environmental Perceptions Survey provides unique insight into a nationally representative sample ( n = 1024) of New Zealanders’ perceptions of freshwater fish. About 8% of the sample had fished in the past 12 months and 30% had fished ever, and fisher subsamples were more male, more Māori and younger than the New Zealand population. Perceived awareness of local freshwater fish presence was higher for fishers than non‐...

Motivation to improve commercial fishing technology is changing from ‘how can we catch more fish’ to ‘how can we reduce the impact of fishing on the environment’. To implement new fisheries technologies and innovations, it is important to have sources of innovative ideas for improvement, and processes to allow the uptake and transition from old to new technologies. One fishery that is undergoing a technology transition is the...