Operant keypress tasks in a reinforcement-reward framework where behavior is shaped by its consequence, show lawful relationships in human preference behavior (i.e., approach/avoidance) and have been analogized to “wanting”. However, they take 20–40 min as opposed to short non-operant rating tasks, which can be as short as 3 min and unsupervised, thus more readily applied to internet research. It is unknown if non-operant rati...