Public support is essential for conservation, as public opinion can influence decision‐making and policy. Therefore, understanding whether bias toward conservationists due to their identity (identity bias) affects their perceived credibility and support for their recommendations is important. We conducted a vignette‐style experiment to investigate the extent to which identity bias influences the U.K. public's perceptions of Af...

In Scotland, efforts to reintroduce extirpated species have been marred by guerrilla rewilding and social conflicts. We ask whether these conflicts could at least in part be the product of shifting baseline syndrome. The multi-generational absence of many large charismatic species has resulted in an ‘extinction of experience’ about how to coexist with them embedded within the structures, institutions, and cultural products of...