Young adults acquire furniture from retail stores, second-hand shops, flea markets, and online marketplaces; they also inherit items from family members. While scholars have focused on consumers who acquire second-hand objects and appreciate inherited furniture, limited attention has been paid to the meanings of second-hand and inherited objects as elements of sustainable home interior decoration. Based on qualitative data, we...

Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards a forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify a modern, bio-based business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about the differing perceptions consumers hold regarding wood as an urban building material. To fill this gap, this study explores Finnish s...