Why do some consumers choose pricier organic options while others pass them by? Drawing on large, harmonised survey samples from the United Kingdom ( n = 1,276) and Japan ( n = 1,532), we examine whether three psychological factors (generalised social trust, trust in government and individual risk appetite) are associated with willingness to pay more for organic dairy, meat, eggs and vegetables. Logistic regression models show...

Motivation The Tundra Trait Team (TTT) database includes field‐based measurements of key traits related to plant form and function at multiple sites across the tundra biome. This dataset can be used to address theoretical questions about plant strategy and trade‐offs, trait–environment relationships and environmental filtering, and trait variation across spatial scales, to validate satellite data, and to inform Earth system mo...