All Articles results 115
· Newest (Page 1/5, per page 25)
Author: Zhu Sun ×Clear All Filters
Search Results
Understanding the factors influencing sustainable investment decision-making (SIDM) is important for promoting environmentally and socially responsible investment. This study examines the effect of recognition-based heuristics—specifically alphabetical order ( ALPBORD ), name fluency ( NAMFLN ), and name memorability ( NAMMEM )—on the sustainable investment decision-making (SIDM) of individual investors trading on the Hong Kon...